Improving Efficiency And Effectiveness Of A Business Essays

Improving Efficiency And Effectiveness Of A Business CONTENTS Section 1 1. INTRODUCTION 2. COMPANY PROFILE Section 2 3. SWOT ANALYSIS Issues to be taken under cosideration 4. THE PROBLEM(S) 5. OPTIONS ? INCREASING EFFECTIVENESS a)Addressinng Local Lecturers b)Establishing new Services 6. EVALUATION-RECOMMENDATIONS 7. SUMMARY 8. BIBLIOGRAPHY/REFERENCES Introduction All successful businesses owe their existence to the recognition and existence of a market opportunity. It is essential therefore for organizations to continue identifying possible market opportunities in order to develop, expand and compete in the fierce business environment of our era. This entails constant information of the organization's position and the market environment in which it operates. Kotler (though Baker 1996) argues that a structured analysis should be undertaken based on the following questions: ? Diagnosis : where is the company now and why? ? Prognosis : where is the company headed? ? Objectives: where should the company be headed? ? Strategy : what is the best way to get there? ? Tactics : what specific actions should be undertaken, by whom and when ? Control : what measures should be watched to indicate whether the company is Succeeding? (Baker, 1996, Marketing, p.52) All companies need strategies to meet changing markets. Marketing plays an important role in strategic planning. It provides information and other inputs to help prepare the strategic plan. Strategic planning, according to Kotler, Armstrong, Sauders and Wong (1996) is also the first stage of marketing planning and defines marketing's role in the organization. ?The strategic plan guides marketing, which must work with other departments in the organization to achieve strategic objectives?. (Principles of Marketing, p.70). The above analysts focus on three steps/stages of strategic market planning :a) the strategic plan and its implications for marketing; b) the marketing process; and c) ways of putting the plan into action. Strategic planning, or finding out the strategic position of a company is essential towards the marketing plan. This will guide the formation of measurable corporate objectives. An audit then gathers information on the company, its competitors, its market and the general environment in which the firms operate. A SWOT analysis gives a summary of the strengths, and weaknesses of the company together with the opportunities and threats if faces. Next, decisions are made on what services/products are best for the company and how much support to give each one, and suggestions about the possibility of market segmentation and targets facing the organization are done. This paper attempts to apply the above for ?Global Training? in Athens in order to identify possible problems and aim to find certain solutions. 2.COMPANY'S PROFILE Intercollege Global Training Athens is a company offering educational services and specifically training in the field of ACCA (Association of Chartered Certified Accountants, U.K.) The training program for students coming from a variety of industries leads them to take the world-wide examination for every course in Greece in coordination with the British Council and the British Chamber of Commerce. The company was officially established in the year 2000, however was operating through cooperation with Universities and companies in Greece since 1996. The central offices are located in Cyprus and branches, apart form Greece, exist in Bulgaria, Leetonia, Poland, Oman and Dubai. In 1996 the company began cooperation from Cyprus with leading Audit Firms such as Price Waterhouse Coopers, Deloitte and Touche, KPMG, and Ernst and Young, for in-house training focusing on individuals who wanted to receive the professional degree of ACCA. In 1998, Eurobank and ALPHA Bank joined the scheme and in 1999 an office was opened to offer the program to individuals who could join the groups at the locations of these companies and in order to form separate groups for the public needs. In a few words, recruitment was done based on a market plan and groups were formed for ?walk-ins? which were trained at various Universities, with lecturers who were specialized from the central office in Cyprus. The growth of numbers/enrolment forced the central office to form a branch in Athens and all training is done at the new company's premises for all courses leading to examinations of the ACCA scheme. At this point, over 120 students are enrolled for ACCA examination at Global Training Athens and the company's position calls for strategic market planning for its services. How could additional students enroll? Does the company's position imply expansion based on the growth of numbers? How was the

Free Essays on Marshall Plan

Reaction paper Air Bill Signed by Truman as Replay to Foes of Liberty 1. Introduction Harold B. Hinton wrote the article especially to New York Times. The major point of that work is to show the America’s President Truman preference towards capitalistic ideology and to stop the spread of communism by putting a lot of money to the third world countries. I would like to show the significance of that work, major points and what were the predecessors of written events. My paper will consist of five chapters: introduction, main body, which will include the major points, investigation of what was happening at the time the document was written, will give some insights into the individuals and events mentioned in the document, showing the significance of the document. In the conclusion I will give the precise summary and opinion regarding this problem. The major points of that document President Truman signed the Foreign Assistance Act in 1948, which brings European Recovery Program to existence. It was developing ten month and finally from simple Marshal Plan it became huge legislative project, dealing with communist conformation. There were twelve witnesses who support Truman signature: Senator Arthur H. Vandenberg, Secretary of the Interior Julius A. Krug, Secretary of the Treasury John W. Snyder, and Attorney General Jesse M. Donaldson, secretary of Agriculture Clinton P. Anderson; Under Secretary of the State Robert A. Lovett; Senator Tom Connally, Democrat, of Texas; Speaker Joseph W. Martin Jr., and representatives Charles A. Eaton and Sol Bloom. President used dozen pens to complete signatures and after all present pens to witnesses. Truman spent 6, 098, 000, 000 to provide economic assistance to the sixteen nations of Western Europe and Western Germany. Also, economic and military aid was provided to China, Greece and Turkey. Foreign development, Communist regime in Czechoslovakia and Communist electoral maneuvers making in... Free Essays on Marshall Plan Free Essays on Marshall Plan Reaction paper Air Bill Signed by Truman as Replay to Foes of Liberty 1. Introduction Harold B. Hinton wrote the article especially to New York Times. The major point of that work is to show the America’s President Truman preference towards capitalistic ideology and to stop the spread of communism by putting a lot of money to the third world countries. I would like to show the significance of that work, major points and what were the predecessors of written events. My paper will consist of five chapters: introduction, main body, which will include the major points, investigation of what was happening at the time the document was written, will give some insights into the individuals and events mentioned in the document, showing the significance of the document. In the conclusion I will give the precise summary and opinion regarding this problem. The major points of that document President Truman signed the Foreign Assistance Act in 1948, which brings European Recovery Program to existence. It was developing ten month and finally from simple Marshal Plan it became huge legislative project, dealing with communist conformation. There were twelve witnesses who support Truman signature: Senator Arthur H. Vandenberg, Secretary of the Interior Julius A. Krug, Secretary of the Treasury John W. Snyder, and Attorney General Jesse M. Donaldson, secretary of Agriculture Clinton P. Anderson; Under Secretary of the State Robert A. Lovett; Senator Tom Connally, Democrat, of Texas; Speaker Joseph W. Martin Jr., and representatives Charles A. Eaton and Sol Bloom. President used dozen pens to complete signatures and after all present pens to witnesses. Truman spent 6, 098, 000, 000 to provide economic assistance to the sixteen nations of Western Europe and Western Germany. Also, economic and military aid was provided to China, Greece and Turkey. Foreign development, Communist regime in Czechoslovakia and Communist electoral maneuvers making in...

Research paper on rwanda Example | Topics and Well Written Essays - 1500 words

On rwanda - Research Paper Example The earliest ‘residents’ are thought to be a group of Pygmy hunters and gatherers, labeled the Twa. After the Twa settled, it is believed that the Hutus, agriculturists, and the Tutsis also settled in. By the 15th century, evidence shows that the Hutu and Tutsi, both of the Bantu tribe, had organized themselves into states (Melvern, 2006), and thus the Rwandan civilization came into being. One of these states, the Rwabuguri, was the most powerful and maintained control until well into the 19th century. It expanded both geographically and demographically, spreading agricultural techniques and political control. While the military was never a strong means of achieving control, it was used at times against other well-developed states such as Gisaka and Burundi. Soon, economic disparity between the Hutus and the Tutsis became apparent leading to divisions. The Tutsi population emerged with a Mwami (king), who the Rwandans were made to pay tribute to and who controlled much o f the Rwandan land (Melvern, 2006). Moreover, the Tutsis were given many of the important positions in the government. Despite the disparity in control and power, Rwanda did not see any ethnic strife in its pre-colonial administration. It was only when it became a colonial administration that relations between these two tribes, the Hutus and the Tutsis became contentious (Melvern, 2006). Colonial History Early 20th century saw Germany and Belgian colonialism in Rwanda (Cooper, 2002). Unfortunately, this was also an epoch where Germany, like much of Europe, had become fixated on racial differences and soon, they seemed to be favoring the Tutsis against the Hutus since the former were more European in appearance and more inclined to take on the Catholic faith. Therefore, the Tutsis were elevated to higher statuses in the administration and Hutus were routinely oppressed. Soon, many Rwandans started resenting Belgian occupation and formed secret organizations to throw out the Belgians and gain liberation. They resisted reforms by the Belgian administration and in the second half of the 20th century, Pan-Africanism culture spread through Africa and demands of anti-colonialism were made. The final straw came when, in 1962, the last Mwami died and it was believed to have been killed by Belgians. In anger, the Hutus drove out the Belgians soon, the Hutu Emancipation Movement gained power and drove out the Tutsis and killed many of them in revenge for the oppression they had been dealt with (Mamdani, 2002). Post-Independence History to Present The Tutsi refugees started their own party, the Rwandese Patriotic Front (RPF) and in 1990, the RPF invaded and forced the president to sign a treaty that stated that Hutus and Tutsis would share power (Broch-Due, 2005). After a mass genocide in which 800,000 Tutsis were killed and one-tenth of the population was wiped out (Cohen, 2007) relative peace was seen in Rwanda. The RPF invaded the country and put in place a government with representation from both Hutu and Tutsi fronts. The President was Hutu, and the Vice-President was a Tutsi. Moreover, over 900,000 people had fled Rwanda to